If you’re planning to curate content to generate new leads, and bolster your inbound marketing efforts, HubSpot is essential. In today’s podcast, Shantha Kumar sheds light on the scientific method that HubSpot employs to ensure growth and visibility on search engines. The inbound methodology requires constant monitoring - leads need to be nurtured and content needs to be distributed regularly. HubSpot’s analytics dashboard is perfect for monitoring the health of your content and helps you refocus on content that is performing well. HubSpot’s chatbots, lead flow, workflow and conversational marketing tools further nurture your inbound marketing efforts. At the end of the day, your creativity is the limit with HubSpot! HubSpot is perfect for any startup, business small or large, with attractive pricing. HubSpot even has it’s own ROI calculator that simulates the potential return on investment that you could realize by conducting inbound marketing with HubSpot software.