So, based on what you’ve read in part 1 of this article, it is pretty clear you should be using video as part of your marketing strategy. And it is becoming a necessity for B2B companies as well. A couple of years ago, HubSpot, an inbound marketing and sales platform, came out with an explainer video, ‘What is HubSpot?’ The video used animation, live action footage and clear captions to get their message across. Another great video was put together by Adobe, which deals in
Still haven’t audited your Social Media presence? Begin with this
But how do you go about this whole business of making a video? First, figure out
A video can be used for various
If you don’t want to worry about filming equipment, actors, lighting etc, then Animated Explainer videos are for you. They should anyway be incorporated into your video marketing strategy. I mean, who doesn’t love a good animated film. With
One of the best things about using video is that you can track the views and even see if a visitor watched the whole thing, or stopped halfway. You can measure various metrics when you use video for marketing. And all this feedback can help you tweak future marketing campaigns.
With a well-made video that is on message, you can get your audience to experience the product/service as if they were actually using it, to see it for what it is, or to even to tell the story of your company.