Advertising on Google can be a little overwhelming at first, so if you’re looking to get the most out of your Google Adwords campaign, we have a few pointers in today’s blog post. So how does one know whether an ad is doing well or not? Google measures the success rate of an ad based on its click-through rate or CTR. You might have heard many marketers mention CTR and wondered what it means, well the formula is rather simple:
CTR = Number of Ad Clicks
Number of Impressions
Ad Clicks - refers to the number of times people have actually clicked on your advertisement.
Impressions - an impression is counted each time your ad is shown on a search result page or other site on the Google Network.
Our HubSpot certified experts are waiting to help you out with your Digital Marketing needs.
Hence, CTR is the number of clicks that your ad receives divided by the number of times your ad is shown. For example, if you had 5 clicks and 100 impressions, then your CTR would be 5%.
Source: Google Ads Help
You can use CTR as an indication of whether your ads are helpful and relevant. You can also use CTR to gauge which ads are successful for your business. The more your keywords and ads relate to each other and to your business, the more likely a user is to click on your ad after searching on your keyword phrase.
Here are a few ways you can optimize your Google Ads for better CTR:
Use Ad Extensions
Ad Extensions will expand your add with additional information or reasons to choose your business. Ad Extensions include call buttons, location information, links to pages on your website, additional text, and more. The best part of ad extensions is that they are free! Not only does it drive better CTR but also gives valuable information about your business to future leads. However adding an extension doesn’t guarantee that it will with your ad all the time. Google has certain conditions for showing ad extensions:
- The extension is predicted to improve your performance.
- Your Ad Rank is high enough for the extensions to show.
Have a clear Call-to-Action in the Ad
Calls to Action or CTA tend to get more eyes on your ad, than basic text. For example a good call to action for an Architecture Firm in Chennai would be “Best Architects in Chennai” instead of “Architecture Firm Chennai”. Experimenting with your call-to-action can definitely boost clicks on your ad and in turn your click through rate.