According to a report by We Are Social, the number of internet users in 2018 is 4.021 billion, the number of social media users in 2018 is 3.196 billion, and the number of mobile phone users in 2018 is 5.135 billion.
Internet Users - 4.021 billion
Social Media Users - 3.196 billion
Mobile Users - 5.135 billion
For HubSpot certified online advertising following the highly rated Inbound Way…
While the title of this blog is ambitious, I will try to keep my points succinct otherwise you’ll be here all day reading. There are different types of advertising that I’d like to cover in this post, namely:
- Paid Search Advertising
- Social Media Advertising
- Banner and Display Advertising
Paid Search Advertising
Probably the most common form of advertising that most people are familiar with, paid search advertising refers to the ads that you see on search engine result pages. These ads are pay per click or PPC and involve bidding for the keywords associated with the ads. If the keyword is highly sought after, the price of the keyword goes up. In a bidding system, companies or businesses must auction for the keywords that they want and place a bid for them to win the keyword for their ads. Why should you do PPC ads? Because they are displayed above organic search results. It’s generally the first thing that users see in a search engine, make it a very popular form of online advertising.
Social Media Advertising
Social media platforms like
Banner and Display Advertising
Quite similar to the pay per click type of advertising, banner and display ads are about making customers see a visual advertisement over a text ad. They tend to be horizontal boxes on top of web pages whereas display ads are smaller and generally shown on the side of the webpage.
Topics: Online Marketing