In today’s podcast, Kumar and Rohin discuss the importance of having employees contribute to the digital marketing efforts of a company. With the increase in the number of internet users in India, the number of blogs, websites, and the amount of content that is being consumed has gone up. Since content creation is important to a company’s inbound marketing efforts, well-researched case studies made in collaboration with employees can lead to evergreen content. Kumar also touches upon a few success stories in the podcast, companies that have integrated their employees into their digital marketing efforts. He talks about structure and how companies can incentivize these creative efforts by employees.