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    TRP is a valid currency on Facebook

    Posted by Ajitha on Jan 4, 2017 4:13:16 PM

    Facebook strategy, facebook solutions, facebook marketing, Social Media marketing companies, Social networking and marketing, Social Media Plan, digital media marketing companies, digital marketing and social media marketing,marketing automation companies

    It won't surprise you if I said that 75-80% of mobile data in the next 4-5 years will be consumed by videos. If you are a SMART FB advertiser, you should start building your content(video) development capabilities right now; while content-value is super critical, technical precision for comfortable viewing on small devices is equally important - pay attention to how quickly and clearly your video-creative can play out on the 'moving small screen'? About content itself, consumption of short form creatives is CLEARLY on the rise - Recall, resonance, reach, and engagement improves with well adapted short form creatives. AND, 80% of FB users prefer to watch videos on mute - can you beat that? FB research with top brands have ascertained these with enough experiments and supporting data. Be it website or web-application or digital advert, think mobility right at the 'design[content]' stage. TRPs are no longer just TV currency - it can now be monetized on Facebook. Facebook's guidelines for short form video advert creatives is quite simple: Capture attention quickly, Design for no sound, Frame your visual story and Play more.

    Topics: Facebook Marketing

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