How Marketers Are Using Snapchat To Promote Their Brands

Snapchat is a mobile app that allows users to send and receive auto destructing videos and photos.

FACTS ABOUT SNAPCHAT

SNAPCHAT FOR BUSINESS:

1. New Product Announcement

• Creating attractive infographics/teasers about the product launch.
• Instant feedback and reviews about the product with 100% brand visibility to the customers.

Using the prime feature of Snapchat’s picture dynamics, WWF started the campaign #LastSelfie to protect the endangered species. The campaign was successful and the entire month’s fund was collected in just three days.

2. Promotions and Discounts

• Introducing time limited deals and promos. Eg: Snap with the product and get offers or use promo code on the next purchase.

Snapchat partnered with Cedar Point Amusement Park to develop a program where the user needed to take a screenshot of the ghost which was hidden between the other clips before it disappeared. The winners would in turn win a coupon for a special haunt experience. The park saw a 233% higher engagement rate than other social platforms.

3. Sneak a Peek moments

• Broadcasting live events which are normally not available to general public.
• Sharing useful hacks and tutorials about the product.
• Publishing videos to develop customer interaction by allowing the customers to talk about their personal experiences from using the product

In association with the release of Mission Impossible – Rogue Nation, several contests were held to promote the film. The ‘mission month’ contest featured challenges with a 24-hour time limit. The winners were showcased in various social platforms which helped in reaching out to more audience earning around 65 million impressions.

4. Building brand followers

• Bulding and Maintaining customer interaction through regular contents and campaigns by asking brand followers what they would like to know from the brand.

Taco bell initiated a campaign with an aim to reach out to their young fans and celebrate Cince de Mayo. The application created a taco shaped head for the user which made this campaign viral resulting in 224 million views in one day.