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    Venu Gopal Nair
    Venu Gopal Nair

    Advertising and Branding Specialist, CEO - Ideascape Communications, A professional journey through the tumultuous years of advertising and communication, starting in 1984. Started out in the age of print, saw the changes with the entry of satellite TV and the momentous transition to digital. Advertising and branding today is vastly different from its practices in the 20th century and the last two decades have seen dramatic changes with smartphone domination. As a Creative Director turned CEO, making the transition personally and professionally has been a tremendous experience.

    Recent Posts

    Why viral marketing campaigns are a bad idea
    Apr 19, 2021 5:29:29 PM
    You attract the wrong audience
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    For better lead conversions, Use the HubSpot flywheel
    Apr 13, 2021 3:01:12 PM
    The slip between cup and lip Marketing and sales is all about managing leads well – gettin...
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    Should you chase customers? Or understand them?
    Apr 5, 2021 6:05:12 PM
    Aggression is outdated Sales stories follow a familiar formula. The client who refused to ...
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    What parts of marketing should you automate?
    Mar 30, 2021 1:04:06 PM
    Is that a tough question? The easy answer – the repetitive stuff. But can you truly identi...
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    Why HubSpot is more than a CRM
    Mar 22, 2021 6:19:31 PM
    At the first level Customer Relationship Management (CRM) is about managing several aspect...
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    How to make your HubSpot investment work – short term and long term
    Mar 15, 2021 2:14:24 PM
    Prime the pump When you make an investment in HubSpot, things don’t change overnight –Ther...
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    Expanding your base of customers is a lot easier with Hubspot CMS
    Mar 1, 2021 1:55:02 PM
      Engagement provides a trail of insights Customers may not be easy with the compliments b...
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    Visitor Data speaks. Are you listening?
    Feb 15, 2021 6:47:25 PM
    Understand analytics and you understand customer interests It’s hard to make sense out of ...
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    Cultivating Customers With Content – Playing The Long Game
    Feb 8, 2021 5:18:42 PM
    Your website is limitless Imagine a farm in the real world. Even buying an acre or two in ...
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    Websites are maps, not books. Make content easy to navigate
    Feb 1, 2021 3:33:33 PM
    How easy do you make it for visitors? Several terms survive from the early days of the int...
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    Jan 25, 2021 6:25:27 PM
    GO BEYOND COUNTING It’s quite intriguing that a term commonly associated with transportati...
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