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    Venu Gopal Nair
    Venu Gopal Nair

    Advertising and Branding Specialist, CEO - Ideascape Communications, A professional journey through the tumultuous years of advertising and communication, starting in 1984. Started out in the age of print, saw the changes with the entry of satellite TV and the momentous transition to digital. Advertising and branding today is vastly different from its practices in the 20th century and the last two decades have seen dramatic changes with smartphone domination. As a Creative Director turned CEO, making the transition personally and professionally has been a tremendous experience.

    Recent Posts

    Are Your Customers Digitally Savvy?
    Jan 11, 2021 6:31:24 PM
    If they're not, keep things simple Are your customers’ comfortable navigating websites? To...
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    Create. Promote. Analyse. Repeat. The Content Marketing Formula
    Jan 4, 2021 6:27:28 PM
    Creation is just the beginning Content creation is one aspect of content marketing. Yes, i...
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    Is your website a content mall or a kiosk?
    Dec 28, 2020 2:36:16 PM
    People don’t linger at kiosks How would you describe the content on your website? Strictly...
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    Your website should be your lab. The more you experiment, the better the results
    Dec 23, 2020 4:03:16 PM
    Two mindsets and approaches In companies where products are offline, a countrywide sales t...
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    Digital marketing – raise your game. Go fast from ideas to execution
    Dec 21, 2020 4:27:06 PM
    Having great ideas is one thing With digital marketing the biggest advantage is the abilit...
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    CMS Hub
    How do you figure out what content works? CMS hub helps you find out
    Dec 14, 2020 3:28:23 PM
    Creating content is an important first step Machine learning requires a huge amount of rel...
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    CMS Hub integrates multiple functions relevant to your audience interests
    Dec 7, 2020 4:48:29 PM
    Design experiences that matter to your audience Longform content is one way to build inter...
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    Website migration is a lot like moving a house
    Nov 30, 2020 6:12:07 PM
    Test your website whenever you have an opportunity Is navigating your company website an o...
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    hubspot cms
    Do marketing managers need to understand SEO?
    Nov 23, 2020 4:23:31 PM
    Search engine optimisation is not just about ranking on search There’s a misconception tha...
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    CMS hub uses great content as a magnet to draw customers in and convert them over time
    Nov 16, 2020 4:51:40 PM
    Content generation is as crucial as a great content management system No matter which cont...
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    Hubspot CMS
    Make your website your marketing engine and track your success
    Nov 9, 2020 3:48:33 PM
    How to orient marketing around your website Marketing managers use multiple service provid...
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    hubspot cms
    Why does HubSpot call It a CMS Hub and not just a CMS
    Nov 2, 2020 3:53:00 PM
    CMS Progression The CMS is one element of the marketing mix. Using it as a base for managi...
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