Shantha Kumar

Recent Posts

Programmatic advertising is the process of automating the purchase and sale of ad inventor... Read More
Welcome to our Ultimate Guide to Programmatic Advertising. In case you missed our introduc... Read More
What is Programmatic Advertising? Programmatic advertising is the process of automating th... Read More
Commerce technology has come a long way raising B2B customer expectations. Buyers have mor... Read More
The marketing world never ceases to amaze us, and the latest trend in marketing innovation... Read More
Geofencing allows marketing companies to identify a user’s intent by checking their locati... Read More
Amazon as a digital advertising giant Amazon is set to threaten Google and Facebook’s posi... Read More
Wait, did you think our guide to Geofencing marketing was over? As a bonus, we wanted to c... Read More
With over 100 variables to consider while building a proper geofencing strategy, here are ... Read More
Geofencing is the use of GPS or RFID technology to create a virtual geographic boundary, a... Read More
Welcome back to our discussion on maximizing your marketing ROI. In Part 1, we discussed h... Read More
In the modern market, companies now have more than one channel to connect with customers o... Read More
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