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    10 SEO tips for Instagram Influencers

    Posted by Shantha Kumar on May 14, 2018 12:30:49 PM

    10 SEO tips for Instagram Influencers

    Instagram is becoming extremely popular in India, with the majority of the youth flocking to Instagram instead of Facebook. Facebook has become an “adult’s club”, and we’ve noticed comments like “only old people use Facebook”, by YouTube audiences. So, it’s time to set up a proper Instagram campaign, and if you’re doing something similar, here are 10 SEO tips to get you started off:

    1. Have a strong content plan

    Instagram is like any other social media platform. All the tricks of SEO will not get you followers if your basic content isn’t appealing. If you’re not sure of what you’d like to post, emulate what other brands in your genre or industry are doing with their Instagram accounts. Once you’re sure of what you want to post, create your bio to represent your brand.

    2. Pick a strong profile picture

    Whether you decide to use a logo or an image, make sure you’re using the right image for your profile picture. If you’re representing a single person / model / public figure, make sure the profile is clearly indicating that person. The profile picture is what people usually see first, so don’t take it lightly.

    3. Proper use of hashtags

    Don’t leave hashtags in your bio, unless you’re sure you’ll use it for your posts. Having a brand slogan as a hashtag is a great idea to get traction on your page. You can put a brand slogan hashtag in your bio.

    4. Call to Action hashtags

    Call to action hashtags are used when you’re asking people to tag pictures with a hashtag. Make sure you’re promoting only one hashtag, so you don’t get people confused.

     

    You vs your competitor – Social Media Audit

     

    5. Don’t ask people to tag you with your Insta handle

    To be more discoverable, ask your followers to use your hashtag. If you are tagged with an Instagram handle, only you and your followers will see it.

    6. Keep changing the links on Instagram

    To get your followers to see the freshest content, keep changing the URL link in your bio till you are eligible to add stories with links.

    7. Don’t use ‘Official’ on your Insta

    This applies to literally every social media platform. Once you’re big enough you’ll be able to get verified. So don’t worry about using the official tag.

    8. Use Location for extra marketing space

    If you’re someone who doesn’t need to use the location feature, use it as a space to write something to market yourself. Maybe promote another social media page of yours.

    9. The power of Stories

    Stories are extremely powerful in terms of reach. Having a content plan for stories will go a long way to engage with your followers. Followers can typically comment on a story, which you will see as a direct message.

    10. Engage with your followers

    If you’re being tagged by hashtags by your followers, do take time to respond to them. When other followers see this, they’re more likely to hashtag you as well.

    Topics: SEO, SMO, Social Media Marketing

    About The Author

    Shantha Kumar
    Shantha Kumar
    kumar@blueoshan.com

    Kumar is a Digital Marketer with 25 years of international experience. He has specific expertise in consulting, designing and implementing technology driven, Inbound Marketing Solutions. Aside from writing our blogs, he practices yoga, loves to trek, travel, and read biographies. He is believer of traditional Indian medicines and healing methods.

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